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Social Media

Social media has made it very easy for brands to interact with their fans as well as reach new potential leads. However, a successful social media campaign is more than just posting to a page. It is comprised of a well thought out strategy.

Newtek’s social media approach is unique to every business. First, we get to know your industry and then determine which social media platforms will drive the most engagement. For example, if you are an interior designer, or home builder, Houzz would be a great option. However, if you are a mortgage company, Houzz wouldn’t make sense, but Twitter would.

Newtek is always on the lookout for new social media platforms to utilize. Here are a few of the most common platforms utilized by our digital media strategists:

  • Facebook
  • Twitter
  • Google Plus
  • Instagram
  • Tumblr
  • Pinterest
  • WordPress


After we have determined which social platforms best fit your industry, we plan the most efficient way of reaching your businesses target audience. Lastly, different social platforms respond better to different types of posts. Therefore, we make sure each medium is used to its maximum potential. In order to keep you updated and in the loop, we create a weekly or biweekly social calendar which is then shared with our clients.

Social media is not an effective way to sell a product. Instead, it is a great way to get social with your fans, as well as spread brand awareness.

Here are some other benefits to social media:

  • Inexpensive and highly targeted ad platform (Facebook)
  • Consumers trust friends over just a company or logo. Not only does social media help humanize a company but it provides an easy way to see what brands and companies your friends trust.
  • Demonstrate your company expertise. This leads to more trust.

Are you ready to start getting social with your fans?


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