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Category Archives: Video




Video Content Marketing: An Integral Piece of Your Digital Marketing Campaign

Why Video is VitalAccording to Cisco, video will account for 69% of consumer internet traffic by 2017. If you do not have a defined Video Content Strategy within your overall digital marketing campaign, chances are you are falling short to your competitors and losing potential customers. Think about when you go to a website, are you more likely to read every word on the site or quickly search for a video which tells you what the company is about? The stats say most people would rather watch a short video than read.

If you are embarking on a Video Content Strategy here are some things to consider:

  • One video does not constitute a Video Content Strategy. In order to cultivate a following and optimal ROI, you need to produce several videos with diverse video content.
  • Why having your videos on YouTube is so important: YouTube is the second largest search engine owned by the largest search engine (Google). This incredibly powerful video distribution channel allows you to reach a wide audience. Correctly optimizing your YouTube Channel and each video gives you an important boost within the search engines. Finally, housing your videos on YouTube and placing a link on your website that will load from YouTube allows you to keep your website page load times fast, functional, and responsive. Housing your videos directly on your website will slow your site down.
  • Why utilizing multiple video formats to capture different viewers helps to bring attention to your video content: While YouTube is an incredibly significant and popular platform, to capture a full array of potential customers it is important to create video content for other distribution channels as well. Vimeo, Brightcove, and Vine are popular choices in the video world today.
  • Always keep in mind the audience you want to reach and make sure your videos are relative to your target audience. Determining your target audience is one of the first steps in creating your Digital Marketing Strategy. Once you know who your target audience is, creating your video content strategy around engaging, educational video content will establish you as a leader in your field, and increase your chances of having a successful campaign. Find out what your followers and clients want to see most: how-to videos, behind the scenes information on your company, industry related education, etc. All of this depends on your target demographic and A/B testing of video content you are producing to determine results.
  • Be creative. You wouldn’t want to spend the money to create a professional and engaging video only to have it fall flat because the material was not compelling enough to get clicks, would you? Creating the video content is step one; next, you must spend time creating an engaging lead-in statement to introduce the content and capture your follower’s attention. Being creative will encourage them to engage with your video content.

Need help designing and implementing a Video Content Strategy? Newtek Web Services is here for you. We offer full Video Content Strategies and the ability to produce videos on your behalf. Contact us today at 866.820.8910!

6 Ways to Supercharge Your Search Engine Rankings in 2015

Improve-Ranking-by-SEO-300x300As we approach new digital marketing campaigns for 2015, let’s review the best practices as defined by the leading search engines to help your local business rank within the search results.

There are many different localized organic factors which effect ranking, they can be broken down into the following categories:

On-Page Optimization

On-Page Optimization allows search engines to crawl your site and tells them, as well as your website visitors, what the pages are about. There are guidelines and techniques to make sure you are coding your title tags, meta descriptions, alt tags (picture tags) and your H1/H2 tags properly to ensure visibility. Your load time of each landing page is also an important factor with ranking, so make sure your site is loading as quickly as possible and is hosted on the correct hosting package. Having the right hosting package (dependent on your business and the type of website you have) is key to site loading speed.

Directory Listings

Directory Listings, or ‘Citations’, are integral in your local search strategy. These types of links have been proven to increase local search engine rankings dramatically because they provide credibility for your business. Search engines reward sites that go the extra mile to be authenticated. If your business is listed in directories for your local chamber, locally owned business listings, or a city business index, these listings verify your business before they allow you to be a part of their directory. If a local newspaper writes an article about you or a well know industry blogger starts writing about your company, it gives your business credibility, which in turn gives you authority within the search engines.

Citations can get overwhelming; there are many different types of directories to apply for, each with their own process to establish verification. Keep the following in mind when choosing which directories may be right for your business: check out the authority rating associated with the directory, be sure to stay consistent with the information you provide across different listings, and make sure the directories are a legitimate platform for your industry and target audience.

Reviews

Reviews are another crucial element that goes into your local search strategy, however, legitimate reviews tend to be the most complicated to obtain. Working closely with your clients and walking them through how to easily review your company on the best review sites will help ensure your business obtains a healthy amount reviews. A mixture of reviews on a variety of key sites is crucial to helping you achieve the results in your search rankings.

 Social Signals and Engagement

Social Signals and Engagement are ranking factors which bring influence to your site indirectly. When a website visitor is referred from a social media platform to your site, search engines monitor how long they are on the site, and whether or not they convert. It is important to note that more and more social media posts and blog posts are showing up in search results, making sure your content on your social posts are engaging and relative to your business is key as these go into the calculations for your rankings. Search engines are placing more importance on social platforms, looking at signals such as shares, likes, and overall interaction from sites like Google+, Facebook, and Twitter. Search engines are looking for relativity to your business and the people you are interacting with. Engagement will be a leading factor in search engine algorithms in 2015, be sure you are doing whatever you can to interact with your customer base across multiple social media platforms this year.

Content

As we mentioned above, social media posts and blogs are becoming a central part of results. With your click-through-rates from your content influencing rankings, the content you produce needs to be relative to your industry. Further, the pages within your site you are driving them to (inbound links) must be engaging to the audience you are trying to attract. Having a content writing strategy in place is very crucial to your local search results. When your content writing plan is part of your overall digital marketing campaign including your social approach, it allows for a cohesive strategy of all your efforts working together.

Inbound Links

A couple of years ago, link building was the number one way to get you to rank above your competitors. In today’s world of search, that is not the case. Directory listings are the most effective way to bring quality links to your site. In order to gain other relative links for your business, we look at sources such as press releases, newspaper articles and guest posting which tie into an effective content strategy designed to attract news worthy content as well as educational content which will attract high authority guest posters/bloggers to write about your company on their blogs.

Are you trying to get your website to come up above your competitors in the search results for your area? Call Newtek Web Services today for a free competitive analysis at 866.820.8910.

We’re Here to Help: Newtek Professional Services

iStock_000018278455SmallAs a small business-centric company, we understand that many of our customers face limited personnel, budgetary, and technology resources. This is why we offer a range of professional services to address various needs beyond the core technology products we provide and support.

It’s important to note that when we say professional services, we are not referring to general customer and technical support – if you have an issue or need assistance with something, our customer and technical support teams are always available, 24/7/365, at no additional cost. That’s a benefit you receive as a customer. But if you need help beyond that – if you need help manually installing an app, or configuring your server, or redesigning your website, or need someone to setup and configure new email accounts (and so on) – our teams of professionals are here to help at an affordable rate.

CONTACT A CUSTOMER SUPPORT SPECIALIST:

1.877.323.4678 | techservice@thesba.com

Types of Professional Services, with examples:

Web Design and Development

  • Custom-built websites or applications
  • Website modifications/improvements
  • Budget-friendly business websites

Digital Marketing

  • Search engine marketing/optimization
  • Digital advertising

Server Work Requests

  • Application installs (must be applications/software our engineers have experience working with)
  • Server configurations
  • (Servers with the Managed Server Care Bundle receive 3 hours/month of work requests at no additional charge)

Server or Website Migrations

  • Moving from on-premise to off-premise systems
  • Moving from one hosted system to another
  • Moving a website from another hosting company to Newtek

Extended Support/Concierge Requests

  • Application installations
  • Email setup
  • Spam and content filtering configuration
  • DNS modifications
  • Database imports and exports
  • .htaccess re-direction
  • much more!

Bottom line: If you need help with something, let us know. While we can’t do everything under the sun, our teams of professionals are here to help your businesses as much as we can.

Please note that rates vary based on request type.

5 Ways To Reinvigorate Your Social Media Presence

iStock_000026206370Small (1)Spring cleaning isn’t just for closets, and New Year’s resolutions aren’t just about numbers on a scale – the first few months of each year are as good a time as any to take a step back, catch up on the changes that have occurred in the ever-evolving world of social media, and re-assess your methods. Here’s how exactly to do that:

1.     Decide what you want

As with any other part of your business’ operations, it’s hard to succeed if you don’t know exactly what you want to accomplish. If you’re keen to give your brand’s social media presence a little springtime face lift, start with listing clear goals and work backwards.

2.     Identify which platforms meet your needs

The biggest waste of marketing energy comes from the misguided notion that every brand needs to be present on every social media platform. So completely untrue. That’s not to say that you should discount a presence on sites that don’t immediately seem to naturally fit your services and audience; finding creative ways to represent your company to fit different platforms can not only be a great exercise, it can result in the development of a more nuanced and well-developed brand. But definitely go with your gut – wherever you’re seeing the strongest engagement, that’s where you should focus the bulk of your attention. Go where your audience is.

3.     Focus on crafting content and attracting followers

It’s not a matter of just doing one or the other. If you want a strong social media presence, you must be concerned with both creating content that caters to the preferences of the platform it’s being pushed on and the users who follow you, and you should always have your eye on ways to recruit more fans and followers. That might mean gearing your efforts towards creating viral content that will promote your page or account organically, or coming up with a strategic marketing plan that involves paid advertising – it really depends on what your company does and what kind of content makes sense. Do your research: Identify competitors in your industry that you feel are doing a more successful job on social media than you are, and observe what they’re doing. Don’t copy it – build on it. Do better.

4.     Measure your progress

This – for some reason – is the most commonly skipped step by small businesses in the social media realm. You can be doing everything correctly in your outreach, but if you don’t have a system in place for tracking your progress and quantifying your success, you’ll always essentially be stuck shooting in the dark. There are a ton of tools to aid you in this – find the one that works for you and watch your social media efforts become endlessly more focused and effective.

5.     Tell people what you want

Depending on which platform you’re on – Facebook, Twitter, Tumblr, LinkedIn, Instagram – there could be any number of different ways for your followers to engage with your posts. Don’t be afraid to tell them what you would prefer for them to do. If you want a certain post to be circulated far and wide, literally tell your followers to share, retweet or repin it. If you’re looking for feedback, tell them to comment. Calls to action are your friend – especially as social media becomes more varied in its engagement options.

6.     Be present and engage

More than anything, having your social media accounts manned by an actual human – whether that’s you or someone else in your company – will give you more substantial returns than just about anything else you can do. Increasingly, social media platforms are developing newer, better ways to figure out which accounts and pages are automated and which are more dynamic and human. Not to mention your followers can easily and intuitively detect when there’s a real person driving your company account – and it makes them way more likely to engage and share with you. Being present and interacting with users from your social media accounts will not only give you stronger algorithmic standing in the eyes of the Social Media Powers That Be, but it will make your brand more relatable and personable to your audience.

Newtek’s Website Sweepstakes! Enter Here for Your Chance to Win!


Newtek Web Services is excited to announce our Website Sweepstakes!*


ENTER NOW

That’s right, we’re setting up one lucky winner with a custom designed website and we will foot the bill for any design work of up to $2,500!

Our giveaway is running from April 1, 2014 – April 30, 2014.

There is absolutely no purchase necessary; all you have to do is enter here for your chance to win!

Our winner will be selected at random and announced on May 7, 2014. Please don’t hesitate to contact us if you have any questions about the giveaway.

We look forward to creating your website!

 We invite you to take a peak at some of our previous designs here

*TERMS: “Newtek Website Sweepstakes” No purchase necessary. Void where prohibited. Simply sign up for your chance to win by accessing the web page linked within this email message and filling out your name and contact information. WINNER SELECTION: The winner will be selected on May 7, 2014, at random, from the pool of eligible entrants. The winner will be contacted by Newtek Technology Services via email. The winner will have 48 hours to claim their prize, or a new winner will be selected. PRIZE VAULE: The value of the “Newtek Website Sweepstakes” is dependent on the custom website design or development work requested by the winner. The value of the prize shall not exceed US$2,500 in billable web design/development hours, as calculated by Newtek Technology Services. The chances of winning are dependent on the number of entrants. GENERAL: Subject to all federal, state, and local laws/regulations. Neither Newtek Technology Services, nor its affiliates will have any liability whatsoever for any injuries, losses, or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in these promotions. Acceptance of a prize shall be construed as and signify the winner’s agreement and consent that Newtek Technology Services may use the winner’s name, voice, likeness, and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, where allowed by law. By participating in this promotion, entrants agree to be bound by these Terms and the decisions of Newtek Technology Services, which are final and binding in all respects. Newtek Technology Services is not responsible for any typographical or other error in the printing of the offer or in administration of the promotion. ELIGIBILITY*: Open to US-based residents who are 18 years of age or older, or registered US-based businesses (50 United States and District of Columbia). Employees of Newtek Technology Services, or its affiliates, and their immediate family members and/or those living in the same household of each are not eligible to participate. The eligibility period to sign up for the “Newtek Website Sweepstakes” begins at 12:01AM local Arizona Time (GMT -7), on April 1, 2014, and ends at 11:59 PM local Arizona Time (GMT -7), on April 30, 2014.

Discover the Personal Side of Newtek Technology?

WeAreNewtekMost know that Newtek, The Small Business Authority is a one call does it all resource for loans, merchant processing, online payroll services, web design, hosting, and so much more. But simply knowing what products and services a company offers, doesn’t necessarily bring you any closer to truly “knowing” the company.

Companies greatest assets are their people – and that includes their Leadership, their staff, and most importantly, their clients. To meet some of the people involved in the greatest technology division in the world, stop by WeAreNewtek.com. We can’t wait to make your acquaintance.

Keeping Up With the Drones’s

pocketdrone-0Recently, drones seem to be a reoccurring theme within the realm of technology. And until now, the idea of obtaining a drone for personal use has been one of science fiction. However, recent breakthroughs suggest that this idea is much more plausible in the near future than some may have thought. The media has already deemed 2014, “the year of the drone” and have attempted to capture the imaginations of the public. In the past, only governments and big corporations possessed the capabilities to see the world from an aerial perspective. Now, the Pocket Drone produced by Air Droids affords the everyday consumer that same ability.

The Pocket Drone is a flying robot which can carry high quality cameras (Go Pros, etc.) into the sky in order to obtain vantage points of everyday life, previously unimaginable (or at least inaccessible) to everyday “Joes.” Compact size and an ergonomic folding frame allow this product to fit comfortably into a cargo pants pocket. Additionally, the device comes stacked with convenient features, making it more advanced (and curiously more affordable than any of its commercial market competitors.

Users can pilot the Pocket Drone with a radio controller, tablet, or simply activate the autopilot feature enabled through GPS. Users can also link up with Google maps and direct the device to a specific location of choice. When there is no destination in mind, “dronies” can simply activate the “follow me” feature allows the drone to follow them hands free (obviously).

For anyone looking to capture moments from sporting events to everyday hobbies (hiking, biking, surfing etc.), this ultra cool device can raise the fun-meter considerably. Its ability to help consumers relive such moments, coupled with its undeniable cool factor, seems to be the real selling point – particularly as it’s offered at a relatively affordable price.

It is the only drone, currently on the market, with the capability to carry a camera for up to 20 minutes (nearly 2x’s longer than competitors) for under $500. President of Air Droids, Timothy Reuter, offered, “Flying robots are just awesome, and now everyone can have one.”

Yes, please.

[Video] Newtek CEO Barry Sloane Dishes on the Business Benefits of Using Hashtags


On MSNBC’s Sunday segment of Digital Do It Yourself, Newtek CEO Barry Sloane shared the power of social-media hashtagging and what it can do for you and your business.

The Executive alluded to various reasons for incorporating hashtags in business social media communiqués including a way to highlight a promotion, become involved in a hot-topic conversation, and ultimately, “to attract a very large but narrow universe of customers who are interested in a specific topic or opportunity.”

Mr. Sloane cited an example of a client who coined the hashtag #freejarfriday directing visitors to enjoy free jar of their company’s peanut butter on Fridays. He added, “They are even giving out a free jar to those who re-tweet the hashtag.”

The segment also discussed some other examples of leveraging hastags. Mr. Sloane suggested, “If you have information regarding patient protection with regards to the affordable healthcare act, try a hashtag like #obamacare to reach a specific audience.”

Mr. Sloane made a point that social media hashtaggers should first consider the desired audience, “for example,” he said, “if you have a NYC bagel store, you don’t want or need to reach customers in California, so go with something direct like #nycbagels.”

The segment ended with some useful tips. “Take a few mintues to learn about how to use hashtags. They provide a great way to get involved in a conversation  … a great way to find a collection of information. You can even type a hashtag into Google … and it’s free.”

[News Ticker] Video: Hand Tree Could Revolutionize The Air We Breathe


What if we could purify the air around us, get rid of nasty smells before they even hit our nostrils, and even make us healthier? Currently in development is a little device that will do just that. The Hand Tree, created by Russian engineer Alexandr Kostin,  is a relatively small gadget worn like a wristwatch. It’s function … to continuously circulate air, clean, and purify air through its ionizing carbon filter.

The project has just made the top 20 in the Electrolux Design Lab competition where the winner will receive a prize of more than $5000 and a paid internship at their world renowned design center.

It may turn out the Hand Tree generates revenue in excess of the $5000 grand prize … better hold onto that patent Mr. Kostin.

[Source: Mashable]

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