Did you know? Email marketing, as a channel, was the third overall lead generation source for marketers in 2013, producing 13% of all leads!
Email marketing is the new way to approach the traditional method of direct mailers. With 44% of direct mail never being opened, email marketing offers a way to get in front of your customers and provide them with useful content, rather than in-your-face ads. Not only does email marketing have much better open rates, you can instantly see who is paying attention to your content and which content they seem most interested in. Newtek can help you take data from your email blasts and create drip campaigns that help nurture each of your leads down the sales funnel.
With email marketing, you can:
- See who is opening up each email
- See what specific links they are clicking on
- See how many subscribers share your information
- Create drip campaigns that tailor content to subscribers interests
Perhaps the biggest benefit of email marketing is the ability to see what kind of information your leads are interested in. Providing them with relevant content will keep them interested and opening your emails. In fact, according to a survey from Chadwick Martin Bailey, one of the top reasons people unsubscribe from business emails is a lack of relevancy.
If you still aren’t convinced that email marketing is worth the time and money, consider this: according to the Direct Marketing Association, 66% of consumers have made an online purchase as a result of a marketing email.
Let Newtek guide you through the jungle of data and help convert your email subscribers!