A brand is more than just a logo or slogan. It is more than just a product, color scheme or a clever advertising campaign. Branding encompasses all these things and much more. Your brand should not only stand apart from your competitors, but it should be the very definition of your company.
Cosmetically, branding starts with your logo, color scheme and website, but it doesn’t stop there. Branding is an ongoing process that requires constant monitoring and a cohesive advertising strategy. Newtek can help you create an innovative and creative marketing campaign. Not only will it deliver the right impression to your consumers, but makes your brand stand out from the crowd. From your tagline, logo and website, to your digital presence on the web, it all matters and it outlines your uniqueness.
- Brand Audit – Defining your businesses goals, vision and mission
- Determine Key Message – Creating both clever and catchy tag lines that also speak for who your business really is.
- Develop Visual Identity – Translation of who you are into imagery.
- Create your Custom Digital Marketing Strategy – Each business is different, therefore each digital marketing strategy should be customized. Newtek will customize a marketing plan that fits your budget and delivers the maximum impact.
- Launch Phase– With all the cosmetics of your brand complete, and your marketing strategy set in place, it is time to share your wonderful brand with the world.
- Monitoring– Newtek will monitor your brand to ensure your company is being portrayed accurately.