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Deer Valley Data Joins the Newtek Family of Companies

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Greetings Deer Valley Data customers!

Newtek is pleased to announce that Deer Valley Data and its Atjeu brand have joined the Newtek Family of Companies.

If you’re not familiar with Newtek, you’ll be pleased to know that Newtek Technology Solutions is a leading managed technology and I.T. infrastructure company that has been around since 1997.

Newtek’s technology operations are based out of Phoenix, Arizona, and have a data center footprint — with redundancy and backup — in Arizona, New Jersey, Colorado, London, and Singapore.

Newtek is a profitable and publicly traded company that owns and manages over $350 million in assets, and has more than 100,000 business accounts in its portfolio. You may also find it refreshing that Newtek is a completely open and transparent company. You are invited to download and read Newtek’s financials by clicking here: Newtek Financials.

 

What Does This Mean For You?
First and foremost, we can assure you that you will only see an increase in quality of service, technical expertise, and innovation. Whether you are a Deer Valley Data, Atjeu, or Newtek customer, there will be no immediate change to the way business is transacted. You can continue to count on service and support from the same customer team and contacts that you currently have. In the coming weeks, we will keep you informed of our progress as the integration process evolves.

We will also be upgrading your co-located and hosted systems to our state-of-the-art, tier 3 data center facility. In short, your services will no longer encounter some of the power and network-attack issues you have experienced in the past.

 

Welcome to Our Team
A dedicated team from across the organization will ensure that the transition period is seamless for you while seeking new ways to improve overall service levels. Our customer relations representatives are standing by to explain our additional services and to assist you in getting the most from Newtek. You can reach us, day or night, at 1-866-820-8910 techsales@thesba.com.

And finally, your complete satisfaction is our first priority! We are delighted that you are now a part of Newtek and we want to hear from you. Should you have any comments, questions, or concerns, please contact a member of the integration team by sending an email to techsales@thesba.com and we will respond promptly.


What You Can Expect From Newtek:

World-class facility features
  • Dedicated humidification system that creates optimal hardware operation conditions
  • Advanced temperature controls that ensure servers are always running cool
  •  Advanced cooling systems that handle high level heat loads, doing much more than AC alone
  • Onsite, third-party security with around-the-clock surveillance
  • Man-trap entry point that features bulletproof glass and weight-measurement technology to deter unauthorized “piggy-baking” into the facility
  • State-of-the-art biometric retina scanning
Enterprise-class network & network security
  • Multimillion-dollar network infrastructure with complete network redundancy at all key points, from peers, border routers, core routers, and firewalls to ensure your services are always online.
  • Multiple Tier-1 connectivity providers with redundant 20 GigE connections for a superior level of thru-put and uptime (in comparison, the Deer Valley Data facility has a 1 GigE connection)
  • An advanced DDoS mitigation infrastructure that can handle large-scale attacks, mitigating the issue before it impacts services in our datacenter
Other benefits you will receive at Newtek include:
  • As a public company that manages assets in the financial and payments sector, you immediately receive the added security benefits as a result of our heavy compliance requirements. Newtek is SOX compliant, PCI Compliant, and maintains a SSAE 16 certification.
  • Newtek’s support team is staffed by tenured system administrators. Put simply, Newtek doesn’t believe in help desk-level support. When you call Newtek for technical assistance, you will speak with a real system admin who is empowered to resolve any of your issues. If you have any questions, call us at 1-866-820-8910.
  • Newtek is a solutions-based company that is committed to helping you grow your business, reduce costs, and minimize risk. Newtek is Your Business Solutions Company: a provider of Business Financial Solutions, Payment Processing Solutions, Managed Technology Solutions, and Payroll & Benefits Solutions. You can learn more at www.newtekone.com.

Information Regarding Recent Small-Scale Cyber Attack

We wanted to share with you some information about a recent cyber attack that affected a very small percentage of sites on our network and to provide some important information regarding customer sites on “legacy” hosting plans.

(“legacy” hosting plans refer to older hosting plans that are no longer available for new orders. Some of these legacy plans use software on the server that is no longer supported by the software vendor, which means the software does not receive any more software updates, including security patches.)

While we will endeavor to provide continued support for legacy hosting plans, and will continue to react as quickly as possible to security events such as the one we will explain below, legacy services are inherently more susceptible to cyber attacks due to the fact that the platform software is no longer supported by the software vendor. This includes, but isn’t limited to, old versions of ColdFusion, ASP.NET, and PHP that no longer receive software fixes or patches due to their age.

This also applies to any no-longer-supported web applications you might be using to power your website (for example, many popular content management systems running out-of-date versions are especially vulnerable).

We understand that some customers have limited ability to upgrade to newer hosting plans due to compatibility issues, and will require continued use of their legacy hosting plan. If you currently utilize a legacy hosting plan, we encourage you to reach out to your developer or I.T. team to review your upgrade options. Newtek can also assist with upgrade guidance and/or website development services. We offer a full range of newer hosting plans that feature currently supported software platforms (including plans hosted on Windows Server 2012).

The cyber attack that occurred was injection-based in nature, and resulted in unauthorized lines of code being injected into some customer websites. Based on our investigation, we do not believe that this code was particularly malicious in intent; rather we believe it was designed to post unwanted messaging or banners onto affected websites. The injection attack was successful targeting sites using out-of-date software on both the website and platform level.

We believe we identified the offending code and diligently cleaned all affected web servers.

See below for a listing of unsupported scripting languages and platforms associated with Newtek legacy hosting plans:

Unsupported Hosting platforms/scripting languages by its software vendor:

ASP.NET 1.1x
ASP.NET 2.x
ASP.NET 3.5x
PHP 4.4.x
PHP 5.2.x
PHP 5.3.x
ColdFusion 5
ColdFusion 6.1
ColdFusion 7
ColdFusion 8
ColdFusion 9
SharePoint 2.0

Unsupported databases by its software vendor:

MSSQL 2000
MySQL – 4.1.x
MySQL – 5.1.x

Start Planning Now: Support for Windows Server 2003 is ending on July 14, 2015

HomelandSecurity-WinServ2003-blogThe US Department of Homeland Security has issued a warning about the consequences of not upgrading Windows Server 2003 systems by July 14, 2015.

This is the date Microsoft will stop providing software updates for the aging platform, meaning new exploits will not be fixed.

Homeland Security stresses that consequences could mean exposure to cybersecurity threats, which may lead to malicious attacks or electronic data loss.

Newtek Is Here To Help

If you have self-hosted or on-premise systems running Server 2003, now is the time to consider upgrading and moving your servers to a secure data center. Benefits of this include:

  • Avoiding the high upfront costs of buying new server hardware
  • Keeping your servers in a hyper-secure Newtek data center
  • Having a 24/7/365 team available to address issues immediately

If your organization has Server 2003 systems hosted at another provider, now is time to reassess your solution:

  • Newtek regularly beats competitor pricing on server hosting, and we are currently offering special incentives for Server 2003 upgrades
  • Our server operations team can assist with your upgrade to a newer platform, along with the migration to our data center
  • We offer both virtual and dedicated solutions that can meet your organization’s specific needs.

If you’re currently hosting a Newtek Dedicated Server running Server 2003, now is the time to start planning your upgrade.

  • We can help you with your upgrade and migration
  • With both dedicated and virtual server options available (running Windows Server 2012), we may be able to reduce your currently monthly costs
  • We are heavily experienced upgrading Windows 2003 systems to Windows 2012

Newtek Solution Architects are also available to review any of needs at no cost or obligation. Contact us today to get started.

NOTE: Newtek Shared Web Hosting Customers do not need to take any action regarding this alert. Newtek has already upgraded most of its legacy shared hosting servers that are running Windows Server 2003, with remaining systems scheduled for an upgrade well before the July 14, 2015 deadline. 

Disaster Recovery Options Now Available for CloudVPS and Dedicated Servers

DatacentersWith data center facilities located in several, strategically located regions across the continental U.S., small businesses of all sizes now trust Newtek to deliver hyper-secure, redundant, and disaster-safe hosting solutions for mission-critical I.T. systems.

While solutions for disaster recovery planning traditionally fall under the scope of custom hosting configurations, Newtek now offers a simplified add-on option for CloudVPS and dedicated server customers. This option is ideal for budget-conscious businesses or I.T. teams looking for cross-regional redundancy and security.

For CloudVPS plans, the Disaster Recovery Option provides a completely replicated copy of the virtual server that is hosted in a secondary facility located at least 500 straight miles away. In the event that a disaster event occurs (or any occurrence that leads to a service interruption or outage), a DNS change would shift access to the system to the secondary location.

For dedicated servers, the solution differs slightly, but provides similar protections. Our team will work with you to determine which files you need replicated across the secondary data center location. Typically, an identical dedicated server configuration, including identical hardware, is provided at the second facility, but, depending on your needs, this can be customized.

Separate from the replication service that is part of the Disaster Recovery Option, Newtek also offers offsite backups that can be stored at a secondary facility (note that all Newtek data center facilities meet the same high security, compliance, and reliability standards), as well as customized, cross-regional load balancing solutions. Contact us for for a free assessment for this or any other need.

PRICING

There is actually no charge for our new Disaster Recovery Option itself, which provides replication services on either CloudVPS or dedicated servers. All costs associated with this service are connected to the services you’re duplicating across data centers. For exact pricing, please speak to a Newtek business service specialist.

You can visit our CloudVPS or Dedicated Server plans at the following links:

Dedicated Servers
CloudVPS


WordPress Updates, Do I Need a Developer?

WP ProfessionalThe short answer: most likely. Unless you are yourself a developer, a web professional, or a highly technical person – you should at very least seek out a little assistance with updating your business website.

Why? Because we hear this phrase everyday: “I tried to update my WordPress site and now it is broken.”

The first rule of WordPress is to always run the latest version of WordPress. No matter what platform your website is built on, you need to do updates to make sure your site is functioning correctly. Think of it this way: over time, you need to preform periodic upgrades on your car in order to keep things working properly, your website is no different in this regard.

When you have a WordPress Content Management System, it is especially important to make sure your site is updated when the system prompts you to perform updates. One of the things that make WordPress such a popular blogging platform and website platform is the ability to add in plugins to make the system as robust as possible. When you are adding those many plugins to your WordPress site, all of those plugins need to communicate together and when they do not, your site does not function correctly.

So what do you do when you need to update your WordPress site?

WordPress has two methods for updating, the easiest being the one-click update, which in theory should work for most sites. The WordPress directions for a one-click update are listed here and seem simple enough: http://codex.wordpress.org/Updating_WordPress

What they do not explain is that this is dependent on the update being compatible with your current WordPress theme and all of your plugins to that theme and this is where you will typically encounter problems. In our experience, we see over 90% of the time there are compatibility issues when you attempt to update WordPress.

Your WordPress version needs to be compatible with your current WordPress theme otherwise it could break your whole theme and your blog/site could go down. You will also encounter compatibility and functionality issues within your WordPress plugins. This is best done in a development environment what areas of the site are not functioning correctly from the upgrade. This is where we recommend calling an experienced WordPress Developer to do this for you. The second method WordPress has for updating is manual. As you get into the manual functions of updating your site and plugins, it can get extremely complicated and tricky to do this correctly. The hours you spend attempting to do this yourself only to realize your site is not functioning correctly is not worth the money you will save by hiring an experienced developer to do this for you.

If you are in need of a developer to help you perform updates on your WordPress site, Newtek Web Services is here to help. Please call us at 866.820.8910 today!

Video Content Marketing: An Integral Piece of Your Digital Marketing Campaign

Why Video is VitalAccording to Cisco, video will account for 69% of consumer internet traffic by 2017. If you do not have a defined Video Content Strategy within your overall digital marketing campaign, chances are you are falling short to your competitors and losing potential customers. Think about when you go to a website, are you more likely to read every word on the site or quickly search for a video which tells you what the company is about? The stats say most people would rather watch a short video than read.

If you are embarking on a Video Content Strategy here are some things to consider:

  • One video does not constitute a Video Content Strategy. In order to cultivate a following and optimal ROI, you need to produce several videos with diverse video content.
  • Why having your videos on YouTube is so important: YouTube is the second largest search engine owned by the largest search engine (Google). This incredibly powerful video distribution channel allows you to reach a wide audience. Correctly optimizing your YouTube Channel and each video gives you an important boost within the search engines. Finally, housing your videos on YouTube and placing a link on your website that will load from YouTube allows you to keep your website page load times fast, functional, and responsive. Housing your videos directly on your website will slow your site down.
  • Why utilizing multiple video formats to capture different viewers helps to bring attention to your video content: While YouTube is an incredibly significant and popular platform, to capture a full array of potential customers it is important to create video content for other distribution channels as well. Vimeo, Brightcove, and Vine are popular choices in the video world today.
  • Always keep in mind the audience you want to reach and make sure your videos are relative to your target audience. Determining your target audience is one of the first steps in creating your Digital Marketing Strategy. Once you know who your target audience is, creating your video content strategy around engaging, educational video content will establish you as a leader in your field, and increase your chances of having a successful campaign. Find out what your followers and clients want to see most: how-to videos, behind the scenes information on your company, industry related education, etc. All of this depends on your target demographic and A/B testing of video content you are producing to determine results.
  • Be creative. You wouldn’t want to spend the money to create a professional and engaging video only to have it fall flat because the material was not compelling enough to get clicks, would you? Creating the video content is step one; next, you must spend time creating an engaging lead-in statement to introduce the content and capture your follower’s attention. Being creative will encourage them to engage with your video content.

Need help designing and implementing a Video Content Strategy? Newtek Web Services is here for you. We offer full Video Content Strategies and the ability to produce videos on your behalf. Contact us today at 866.820.8910!

6 Ways to Supercharge Your Search Engine Rankings in 2015

Improve-Ranking-by-SEO-300x300As we approach new digital marketing campaigns for 2015, let’s review the best practices as defined by the leading search engines to help your local business rank within the search results.

There are many different localized organic factors which effect ranking, they can be broken down into the following categories:

On-Page Optimization

On-Page Optimization allows search engines to crawl your site and tells them, as well as your website visitors, what the pages are about. There are guidelines and techniques to make sure you are coding your title tags, meta descriptions, alt tags (picture tags) and your H1/H2 tags properly to ensure visibility. Your load time of each landing page is also an important factor with ranking, so make sure your site is loading as quickly as possible and is hosted on the correct hosting package. Having the right hosting package (dependent on your business and the type of website you have) is key to site loading speed.

Directory Listings

Directory Listings, or ‘Citations’, are integral in your local search strategy. These types of links have been proven to increase local search engine rankings dramatically because they provide credibility for your business. Search engines reward sites that go the extra mile to be authenticated. If your business is listed in directories for your local chamber, locally owned business listings, or a city business index, these listings verify your business before they allow you to be a part of their directory. If a local newspaper writes an article about you or a well know industry blogger starts writing about your company, it gives your business credibility, which in turn gives you authority within the search engines.

Citations can get overwhelming; there are many different types of directories to apply for, each with their own process to establish verification. Keep the following in mind when choosing which directories may be right for your business: check out the authority rating associated with the directory, be sure to stay consistent with the information you provide across different listings, and make sure the directories are a legitimate platform for your industry and target audience.

Reviews

Reviews are another crucial element that goes into your local search strategy, however, legitimate reviews tend to be the most complicated to obtain. Working closely with your clients and walking them through how to easily review your company on the best review sites will help ensure your business obtains a healthy amount reviews. A mixture of reviews on a variety of key sites is crucial to helping you achieve the results in your search rankings.

 Social Signals and Engagement

Social Signals and Engagement are ranking factors which bring influence to your site indirectly. When a website visitor is referred from a social media platform to your site, search engines monitor how long they are on the site, and whether or not they convert. It is important to note that more and more social media posts and blog posts are showing up in search results, making sure your content on your social posts are engaging and relative to your business is key as these go into the calculations for your rankings. Search engines are placing more importance on social platforms, looking at signals such as shares, likes, and overall interaction from sites like Google+, Facebook, and Twitter. Search engines are looking for relativity to your business and the people you are interacting with. Engagement will be a leading factor in search engine algorithms in 2015, be sure you are doing whatever you can to interact with your customer base across multiple social media platforms this year.

Content

As we mentioned above, social media posts and blogs are becoming a central part of results. With your click-through-rates from your content influencing rankings, the content you produce needs to be relative to your industry. Further, the pages within your site you are driving them to (inbound links) must be engaging to the audience you are trying to attract. Having a content writing strategy in place is very crucial to your local search results. When your content writing plan is part of your overall digital marketing campaign including your social approach, it allows for a cohesive strategy of all your efforts working together.

Inbound Links

A couple of years ago, link building was the number one way to get you to rank above your competitors. In today’s world of search, that is not the case. Directory listings are the most effective way to bring quality links to your site. In order to gain other relative links for your business, we look at sources such as press releases, newspaper articles and guest posting which tie into an effective content strategy designed to attract news worthy content as well as educational content which will attract high authority guest posters/bloggers to write about your company on their blogs.

Are you trying to get your website to come up above your competitors in the search results for your area? Call Newtek Web Services today for a free competitive analysis at 866.820.8910.

The Importance of an Effective Content Strategy within Your Digital Marketing Campaign

Content-MarketingContent builds trust between brands and consumers. The content you create tells a story about your company and helps to establish you as a leader in your field. Any amount of small research will tell you content is an extremely important part of any marketing campaign.

The content you create is the basis of any of these campaigns and determines how your company is viewed by potential clients. Many companies realize content is important; however, most fail at creating a content strategy that will benefit those campaigns. Read on to learn more about some of the crucial elements which should be a part your Content Marketing Strategy.

Content strategy

Developing a defined content strategy is vital to the success of your campaign. Can you just set out to write a blog on a topic of your choice and achieve great success from that one blog? In most cases, you cannot. To achieve optimal results, you need to have a strategy defined regarding that blog topic, how it ties into social media, your search engine optimization efforts, keyword strategy, etc.

Along with have a defined content strategy, it is incredibly important to have someone who is able to oversee your content strategy to make sure all the content produced meets the overall goals of the campaign.

Content affects search algorithms

In an effort to improve user searches, the search engines make changes to their algorithms indicating what they want to see in content. For instance, the Google algorithm update known as Panda uses content quality as a key metric for how sites rank. Your content needs to be concise, yet long enough to give a full in-depth review of your topic. Google’s Hummingbird algorithm, released in August of 2013, put an emphasis on search results coming up much in the same way that we naturally speak, as a result your content writing is going to be forced to adjust to these conversational searches.

Mobile content marketing

Mobile users are looking for “in the moment searches” so determining what type of content fits this criteria should be a big part of your content strategy. This is commonly known as having a mobile first thought process. Mobile users are typically looking to convert quickly and your mobile content should be tailored with that in mind. In addition, your website and email campaigns need to be fully responsive to mobile devices so your content is easily viewed through any platform.

Knowing your audience is as key as the content you are writing, and analyzing your audience’s mobile habits help to create useful content for your mobile users. You want to know the answers to the following questions before you begin your mobile content strategy.

  • How many people are accessing your site via mobile?
  • How long are they staying on the site?
  • What method of content are they coming from (social, newsletters, blogs, search results, etc.)
  • What content are they reading? Is it topic based or format based (blog, social posts, newsletter, etc.)

Headlines

Last, but not least, are the importance of a well written headline. Even the best content will not get read unless you have an engaging headline. Dynamic, engaging headlines that show in a few characters what the content is about will increase your chances of the content being read.

Need help with designing and implementing your Content Marketing Strategy? Newtek’s team of experienced Digital Marketing experts can help you, call today at 866-820-8910

Elements of Organic Search 2014

organic searchOrganic search elements change often. To stay ahead of your competition, your company and/or digital marketing firm should be staying on top of the newest search guidelines set forth by the search engines.  These guidelines provide you with “best practices” you should adopt right now to increase and improve your visibility within search engines.  Here are the latest elements search engines are targeting; the inclusion of the following (or lack thereof) will have considerable impact on search ranking positions. These elements will also continue to be important moving into 2015.

Page architecture, or the organization of your page content, has been very important in search for 2014. Using an On-Page optimization tool, you can analyze the existing structure of your webpage and see your website’s data as a search engine’s spider sees it, allowing for better web page optimization. On-Page coding allows search engines to crawl your website affectively and directs end users to what each page of your site is about. While there are several different elements of On-Page coding, for 2014, your URLTitle Tags, and Meta Descriptions are considered by many industry experts to have the most direct impact on search results.

Title Tags

The Title Tag appears on the results pages just above the URL and also appears at the top of a browser. It defines the title of the page.

 Best Practices for Title Tags:

  • Depending on the font you use, each title tag should be no more than 56 characters long.
  • Title tags should be written with descriptive characters, unique to every page of your site.
  • Utilize important keywords towards the front of the title tag.
  • Google recommends title tags contain your brand name at beginning or end of each title.

Meta Descriptions

Meta Descriptions appear in the search results under the title tag and URL. The meta descriptions provide concise explanations of the content of the web page.

 Best Practices for Meta Descriptions:

  • Accurate meta descriptions, along with title tags, improve your click through rate
  • A meta description should target a unique keyword for that page, only appearing once in the description.
  • You should think of your meta description as a sales pitch for that page.
  • Your descriptions should engage visitors and encourage them to click through to that page.
  • Meta descriptions should include a strong call to action.

URL

A ‘SEO Friendly URL’ is a term often used by SEO analysts and marketing firms to define a URL that provides a good end user experience. You want your URL’s to please both the search engine bots crawling the site, as well as web users who are visiting the site.  Your URL should be relevant, engaging, accurate, and descriptive; but it should also be as brief as possible.

 Example URL’s:

  • http://www.newtekwebservices.com/digital-marketing/ – We like to think this is a great example of a ‘SEO friendly’ URL. This address is static – meaning the contents of the web page stay the same unless the changes are hard-coded into the HTML -and contains keywords that a web user seeking digital marketing or technology services would be searching for. You can figure out what the page is about just by looking at the URL.
  • http://www.companyname.com/jp=578432  – This is an example of a dynamic URL. A dynamic URL is a page address that results from the search of a database-driven web site or the URL of a web site that runs a script. This URL can be crawled by the search engines, however, does not offer the end user ease of use that a static URL offers.

Example from Search Results (Google):

Newtek Google Results

Further Considerations:

  • Rich SnippetsRich Snippets are the full lines of text under every search result. According to Google, they are designed to summarize the content of a page in a way that makes it even easier for users to understand what the page is about in our search results.
    • Examples of rich snippets in search results include ratings, reviews count, and price range. Utilizing calls to actions such as “see our hard to beat prices” as the call to action, encourages you to take a look at those prices resulting in a click through of the search result.
  • Video OptimizationYouTube is the number two search engine owned by the largest, Google.  Incorporating video into your website helps freshen up the content and helps increase the chance of user engagement.
  • Content Optimization  – Content is king was the most used Digital Marketing phrase of 2014.  Adding or updating your website with relevant fresh content will help it build or continue to grow your site’s authority within the search engines.  Utilizing a blog is a great way to do that. Having a blog installed on your website and blogging at a minimum once a week gives you an opportunity to create more fresh content, while at the same time educating your potential clients about your brand and your knowledge in your industry.  Context-based approach is crucial for content quality has been a huge element of search in 2014.
  • Social Signals – There is an ongoing debate as to whether search engines utilize data from social accounts to determine ranking for your website. With that being said, what we do know is social media pages are treated like any other page in the search results, if the search engines can crawl it then they can return it in search results.  Social Media platforms also have a direct correlation to the number of visitors to your website. By distributing content or sharing important information about your business via your social media platforms, you have the potential to drive more traffic to your website. Using social platforms is also another great way to put out and share more content about your business.
  • Back Linking – A well-defined SEO strategy should include researching and capturing qualified relevant back-links for your site.  The more relevant the link is to your industry, the more value it will pass to your website.

Sound Technically Overwhelming?

Call 866-820-8910 today for a FREE digital marketing consultation with the experts here at Newtek Web Services. We will be glad to review your website and provide you with a competitor analysis to give you a better understanding your business’ digital landscape. We’d also be glad to discuss or answer any questions that you may have about any of our online marketing services. Contact us today and let our digital marketing team take your business to the next level.

Introduction to Digital Marketing

digital marketingFor a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be damaged.

Five Important Digital Marketing Elements To Consider

The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy. How you define these elements have a direct correlation on a successful campaign.

  1. Mobile Considerations90% of consumer transactions are started on one device and finished on another. (Neil Mohan, Google) Further, in 2014, smartphone and tablet sales grossly outnumber pc sales.  Learning what is possible with mobile and marketing to those users are crucial in today’s digital world. Every aspect of your digital marketing campaign should reflect mobile considerations.
  2. Organic SearchConsumers get wanted information online through a variety of methods, the most prominent being search engine results. The first part of getting your website in front of potential customers and clients is to correctly optimize your website. Optimizing your website correctly will help the search engines identify what your site is all about, and how it relates to what the user is looking for. Implementing a solid organic search strategy will increase your website’s visibility within the search engines and help drive more traffic to your website, increasing your potential for a variety of positive opportunities.
  3. Content MarketingContent is a major driving factor in a digital marketing strategy. Utilizing a blog on a site is a great way to help provide visitors with fresh and relevant content. This will help lead to an increase in site visitors, user engagement, which both work to drive conversions. Creating new and impactful content for your website also creates business authority. Through proper content marketing strategies, you can establish recognition as a leader within your business vertical.
  4. Social Media MarketingSocial media marketing is a great medium for a business to build and increase brand presence throughout the Internet. It also provides a very powerful tool to share information and distribute content about products and services. Utilizing a variety of social media platforms creates new opportunities to interact and connect with potential customers and clients.
  5. Nurturing Website Visitors & Email MarketingStatistics say that only 1-3% of website visitors make a buying decisions the first time they come to a website.  When your digital marketing campaign is driving qualified traffic to your website, what do you do with the remaining 97% of visitors who did not buy from your site the first time around?  This is where a strategic email marketing campaign helps to provide an ROI to your company. Marketing research shows that over 65% of consumers are inclined to make a purchase in association with a well planned email campaign. Remember, the majority of emails opened today are opened via mobile device. So be sure that all email-marketing efforts are mobile-ready.

Start A Digital Marketing Campaign Today

Call 866-820-8910 today and get started on a successful digital marketing campaign with Newtek Web Services. Our digital marketing experts will collaborate with you and tailor a specifically designed digital marketing strategy to increase your company’s web presence and take your business to the next level.

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